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Harvard Graduate School of Business Administration
Agricultural and Applied Economics Association - AAEA
542
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NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
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51
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Harvard business review on retailing and merchandising
2008
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[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
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2007
Persistent link: https://www.econbiz.de/10003350841
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Ted Levitt on
marketing
Levitt, Theodore
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2006
Persistent link: https://www.econbiz.de/10003314643
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4
What is
marketing
?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
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5
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
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6
Mass affluence : seven new rules of
marketing
to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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7
When
marketing
becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
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