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~institution:"Harvard Graduate School of Business Administration"
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ECONIS (ZBW)
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Harvard business review on retailing and merchandising
2008
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[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
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2007
Persistent link: https://www.econbiz.de/10003350841
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3
What is marketing?
Silk, Alvin J.
(
contributor
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2006
Persistent link: https://www.econbiz.de/10003339746
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
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2004
Persistent link: https://www.econbiz.de/10001830108
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6
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
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2004
Persistent link: https://www.econbiz.de/10001932772
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7
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
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Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
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1991
Persistent link: https://www.econbiz.de/10000848495
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