Um das Ziel einer positiven Profilierung einer Betriebstypenmarke mit Hilfe von Eigenmarken des Handels zu erreichen, bedarf es der richtigen Strategie der Anbindung der Handelsmarke an die Betriebstypenmarke. Der vorliegende Beitrag hat aufgezeigt, dass in erster Linie die Branded House sowie...

In this work, the authors have dealt with the question of what measures have been taken by the Danish government to support exporters during the time of COVID-19. The analysis first looks at Denmark's general economic situation. In the following, Denmark's governmental and financial measures to...

Africa was the last region to witness significant spread of the COVID-19. Nonetheless, it was expected that the continent would be hardest hit due to the fragility of its health and social infrastructure as well as the vulnerability of its economies. While the rates of infection and death were...

This essay is about Estonia’s measures to help its exporters responding to COVID-19. The purpose is to analyse the companies’ need for help measures and the governmental objectives behind the measures and finally to analyse the possible effects. We used the two latest surveys dealing with...

If the current situation could be described in one word, it would be ‘uncertainty’. In times of global crisis, it is important to support the economy to keep businesses alive. Therefore, this paper shows the Finnish government measures and how exporters can benefit from them. Looking in...

The COVID-19 pandemic has the global economy under control. This paper deals with the economic consequences in Germany and shows the measures taken by the German government to support especially small and medium-sized export companies. The structure of the German economy and foreign trade...

The aim of this essay is to analyse and evaluate the Italian government measures for exporters in response to COVID-19. The unexpected, rapid and hardly predictable consequences of the pandemic paralyzed the entire globe. For a long time, Italy was the epicentre of the virus, which caused severe...

The COVID-19 pandemic has led to an economic downturn in the Slovak Republic. To bridge corporate liquidity problems the Slovakian Government has introduced several support measures. The investigation discusses the effectiveness of the measures imposed. Based on theoretical foundations, the...

The authors of this paper have addressed the question of what measures have been taken by the British government to support exporters in the manufacturing sector in the era of COVID-19. A classification of the manufacturing export industry in the British economy as a whole and the impending...