This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

Division 2. Digital Divides, Education, Gender, and Ethnicity -- 11. Generation, Education, Gender, and Ethnicity in American Digital Divides -- 12. The Digital Divides in the U.S.: Access, Broadband, and Nature of Internet Use -- 13. Does the Digital Divide Extend to Minority- and Women-Owned...

1. How the Crowd Can Teach -- 2. Social Networking and Schools: Early Responses and Implications for Practice -- 3. Cyber-Identities and Social Life in Cyberspace -- 4. Weblogs in Higher Education -- 5. Social Navigation and Local Folksonomies: Technical and Design Considerations for a Mobile...