Contemporary research in e-branding

[edited by] Subir Bandyopadhyay

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

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Year of publication:	2009
Other Persons:	Bandyopadhyay, Subir (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Electronic Commerce \| E-commerce \| Online-Marketing \| Internet marketing \| Markenführung \| Brand management \| Welt \| World \| Markenpolitik \| Internet
Description of contents:	Table of Contents [swbplus.bsz-bw.de]

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Extent:	Online-Ressource(electronic texts (xix, 358 p. : ill.))
Type of publication:	Book / Working Paper
Language:	English
Notes:	"Premier reference source"--Cover Includes bibliographical references (p. 313-350) and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	978-1-59904-815-4 ; 1-59904-815-9 ; 978-1-59904-813-0 ; 1-59904-813-2 ; 978-1-61692-632-8 ; 1-59904-813-2 ; 978-1-61692-632-8 ; 978-1-59904-813-0
Other identifiers:	10.4018/978-1-59904-813-0 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011725926