Australian small to medium enterprises (SMEs) are currently facing the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them....

1. Designing digital marketplaces for competitive advantage / Dinesh Rathi, Lisa Given -- 2. E-commerce systems for software agents / Emmanuel Tadjouddine -- 3. Enhancing the preparedness of SMEs for E-business opportunities by collaborative networks / Heiko Duin, Klaus-Dieter Thoben -- 4....

"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates,...

1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10....

"This book contributes new research to the current array of literature on small business management under diverse geographic, economic, and socio-cultural conditions,exploring existing theories in tandem with fresh viewpoints"--Provided by publisher.