1. Designing digital marketplaces for competitive advantage / Dinesh Rathi, Lisa Given -- 2. E-commerce systems for software agents / Emmanuel Tadjouddine -- 3. Enhancing the preparedness of SMEs for E-business opportunities by collaborative networks / Heiko Duin, Klaus-Dieter Thoben -- 4....

1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10....

"This book contributes new research to the current array of literature on small business management under diverse geographic, economic, and socio-cultural conditions,exploring existing theories in tandem with fresh viewpoints"--Provided by publisher.

Einleitung -- Executive Summary -- Grundlagen -- Forschungsmethodik -- Charakterisierung der Probanden -- Führungsstruktur -- Rahmenbedingungen -- Strategien und Geschäftsmodelle für Industrie 4.0 -- Digitalisierung in der Wertschöpfungskette -- Industrie 4.0 und Rolle des Top-Managements --...