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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …
Persistent link: https://www.econbiz.de/10011726979
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …
Persistent link: https://www.econbiz.de/10011728238
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Defense trade : the use of intellectual property generated at Department of Energy's laboratories to satisfy offset requirements
Feingold, Russell D. (contributor) - 2001
Persistent link: https://www.econbiz.de/10001670311
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Marketing decision making and the management of pricing : successful business tools
Rajagopal (contributor) - 2013
Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead
Persistent link: https://www.econbiz.de/10011727769
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Fourth-generation wireless networks : applications and innovations
Adibi, Sasan (contributor); Mobasher, Amin (contributor);  … - 2010
This book presents a vision for the coming years in terms of emerging fourth generation (4G) wireless technology trends and best practices. It explores the resulting challenges and technical opportunities that will arise in creating and delivering 4G networks for the emerging applications and...
Persistent link: https://www.econbiz.de/10011726740
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Industrial informatics design, use, and innovation : perspectives and services
Lund, Andreas (contributor); Wiberg, Mikael (contributor);  … - 2010
-- Industrial Informatics and the Ecology of Innovation / Per Levén -- Making IT Visible / Katrin Jonsson -- Interactive …
Persistent link: https://www.econbiz.de/10011726834
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Innovative in business and enterprise : technologies and frameworks
Al-Hakim, Latif (contributor); Jin, Chen (contributor) - 2010
"The focus of the book is on managing innovation through bridging gaps created from theories, relative advantages or … competitiveness, social differences, and innovation capability and performance"--Provided by publisher. …1. Cumulative causation as explanatory theory for innovation / Geoff Bamberry -- 2. Lowering the center of gravity …
Persistent link: https://www.econbiz.de/10011726854
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Virtual technologies for business and industrial applications : innovative and synergistic approaches
Rao, N. Raghavendra (contributor) - 2011
1. Innovation through virtual technologies / N. Raghavendra Rao -- 2. Soft-touch Haptics modeling of dynamic surfaces … Sheikh -- 8. Agent-based virtual environments for marketing / Rui Wang, Xiangyu Wang -- 9. Implementing virtual reality in …
Persistent link: https://www.econbiz.de/10011726875