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This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...
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This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.
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"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience...
Persistent link: https://www.econbiz.de/10011727817
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.
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This book provides an overview of the current state of conceptual and empirical research at the interface of e-business and entrepreneurship research. Contributing an understanding of the important interface of e-business and entrepreneurship, this reference publication brings together academics...
Persistent link: https://www.econbiz.de/10011726765