"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social … network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for … hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S …

Section 2. Marketing applications -- 4. Heuristic genetic algorithm for product portfolio planning / Jianxin (Roger … scenarios / David Camacho -- 7. Web-mining system for mobile-phone marketing / Miao-Ling Wang, Hsiao-Fan Wang -- …

Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing. … Personalization for E-Marketing Intelligence / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- E-Commerce as Knowledge … / Pushkala Raman, Kartik Pashupati -- Using Server Log Files and Online Experiments to Enhance Internet Marketing / Charles F …

This book uses different perspectives, theories and research methodologies to address the issues of E-marketing as an ….com: Case Study of a Successful Dot-Com Venture in India /Sanjeev Swami-- User-Centered Design and Marketing: Online Customer … Value / Thomas W. Porter -- A Synthesis and Analysis of Behavioral and Policy Issuesin Electronic Marketing Communications …

Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services …

Information Age / Gonca Yamamoto -- Mobile Communication / Gonca Yamamoto -- Mobile Marketing / Gonca Yamamoto … -- Mobile Marketing Practices / Gonca Yamamoto -- Mobile Customer / Gonca Yamamoto -- Mobile Promotion / Gonca Yamamoto …

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …