Contemporary research in e-marketing.
Year of publication: |
2005
|
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Other Persons: | Krishnamurthy, Sandeep (contributor) |
Institutions: | IGI Global (contributor) |
Publisher: |
Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |
Subject: | Electronic Commerce | E-commerce | Marketing | Internet |
Description of contents: |
Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.
Table of Contents [gbv.de]
|
Extent: | Online-Ressource(electronic texts (vii, 347 p. : ill., some col.)) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print. |
ISBN: | 978-1-59140-374-6 ; 1-59140-372-3 ; 978-1-59140-372-2 ; 1-59140-372-3 ; 978-1-59140-373-9 ; 978-1-59140-372-2 |
Other identifiers: | 10.4018/978-1-59140-372-2 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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