Christiansen, Bryan (ed.); Yildiz, Salih (ed.); … - 2014
Poorsartep -- International diversity management approaches for marketing to create innovation / Geetha Garib -- Job hunting … marketing / Ben Tran -- Incremental and radical service innovation in living labs / Seppo Leminen, Mika Westerlund … transcultural marketing management and global competitiveness / Angelo A. Camillo, Svetlana Holt, Joan Marques -- Innovation in the …