networks / Gongjun Yan, Stephan Olariu, Weiming Yang and Danda B. Rawat -- 8. E-marketing: towards a conceptualisation of a new … marketing philosophy / Hatem El-Gohary -- 9. Analysis of the variables which determine a good E-marketing strategy: the …. Market Research 2.0: an inclusive approach to understanding customers' needs / Lisa M. Given and Dinesh Rathi -- 11. E-marketing …