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"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates,...
Persistent link: https://www.econbiz.de/10011726021
1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10....
Persistent link: https://www.econbiz.de/10011726027
1. Designing digital marketplaces for competitive advantage / Dinesh Rathi, Lisa Given -- 2. E-commerce systems for software agents / Emmanuel Tadjouddine -- 3. Enhancing the preparedness of SMEs for E-business opportunities by collaborative networks / Heiko Duin, Klaus-Dieter Thoben -- 4....
Persistent link: https://www.econbiz.de/10011726942
"This book contributes new research to the current array of literature on small business management under diverse geographic, economic, and socio-cultural conditions,exploring existing theories in tandem with fresh viewpoints"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727999