This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

"This book provides fresh ideas on how IT and modern management can contribute to societal and economic objectives and the significant role of IT for global challenges and international collaboration"--Provided by publisher.

"This book provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and explores the relationship between the new Business 2.0 alliance and Web 2.0"--Provided by publisher.

"This book identifies the multidimensional impact of e-adoption and provides theoretical and practical solutions for policy makers, managers, and researchers in government, industry, and academia"--Provided by publisher.

1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....

"This book provides theoretical and practical approaches to the digital economy, increasing people's awareness on what the digital economy is and exactly what competitive advantages exist to provide information technology and innovation as its main resources"--Provided by publisher.

"This book aims to assist researchers in both understanding and utilizing online data collection by providing methodological knowledge related to online research, and by presenting information about the empirical quality, the availability, and the location of specific online...

"This book highlights the main concepts of e-business as well as the advanced methods, technologies, and aspects that focus on technical support for professors, students, researchers, developers, and other industry experts in order to provide a vast amount of specialized knowledge sources for...

The primary mission of Cases on Worldwide E-Commerce: Theory in Action is to provide detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. Cases included in this...

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.