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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
education / Ormond Simpson -- 5. Marketing and promoting online adult education / Victor Wang -- 6. Brand management process for …
Persistent link: https://www.econbiz.de/10011726979
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Marketing decision making and the management of pricing : successful business tools
Rajagopal (contributor) - 2013
Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead
Persistent link: https://www.econbiz.de/10011727769
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728238
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Small business clustering technologies : applications in marketing, management, IT and economics
Hodgkinson, Ann (contributor);  … - 2007
This book examines the development and role of small business clusters from a variety of disciplines--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, the book proves that there is an approach suggesting...
Persistent link: https://www.econbiz.de/10011726568
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Branding and sustainable competitive advantage : building virtual presence
Kapoor, Avinash (contributor);  … - 2012
readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher. … physical and virtual reality: the case of Benetton brand, "a company that is born from ideas" / Annamaria Silvana de Rosa and … Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and …
Persistent link: https://www.econbiz.de/10011727203
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Customer-centric marketing strategies : tools for building organizational performance
Kaufmann, Hans Rüdiger (contributor);  … - 2013
-- Consumer-brand relationship: foundation and state-of-the-art / Sandra Maria Correia Loureiro -- Customer-centric strategies in … place marketing: an analysis of places' identities and perceived images / Gianluigi Guido ... [et al.] -- Brand …
Persistent link: https://www.econbiz.de/10011727601
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Marketing strategies for higher education institutions : technological considerations and practices
Tripathi, Purnendu (contributor); Mukerji, Siran (contributor) - 2013
"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727760
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Strategic marketing in fragile economic conditions
Samanta, Irene (ed.) - 2014
, Stamatios Ntanos -- The role of brand management in emerging markets / Kijpokin Kasemsap -- The antecedents of word …
Persistent link: https://www.econbiz.de/10011728060
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Brand management in emerging markets : theories and practices
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
-- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How … Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective … / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He …
Persistent link: https://www.econbiz.de/10011728062
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
in the world of social media-based brand communities / Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard -- The …
Persistent link: https://www.econbiz.de/10011728180