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Strategic marketing in fragile economic conditions
Samanta, Irene (ed.) - 2014
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728060
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Marketing decision making and the management of pricing : successful business tools
Rajagopal (contributor) - 2013
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to … gain competitive advantage and market leadership"--Provided by publisher. … policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market …
Persistent link: https://www.econbiz.de/10011727769
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Brand management in emerging markets : theories and practices
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
-- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How … Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective …
Persistent link: https://www.econbiz.de/10011728062
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
practice / Stephen Dann -- Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo …
Persistent link: https://www.econbiz.de/10011728238
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Pharmacoinformatics and drug discovery technologies : theories and applications
Gasmelseid, Tagelsir Mohamed (contributor) - 2012
-related problems in clinical oncology practice / Kevin Yi-Lwern Yap -- 10. Clinical pharmacists' intervention documentation in Germany …
Persistent link: https://www.econbiz.de/10011728955
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E-government success factors and measures : theories, concepts, and methodologies
Gil García, José Ramón (contributor) - 2013
Toward a theory of e-government interorganizational collaboration: generic structures for cross-boundary requirements …
Persistent link: https://www.econbiz.de/10011727763
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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...
Persistent link: https://www.econbiz.de/10011726979
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Branding and sustainable competitive advantage : building virtual presence
Kapoor, Avinash (contributor);  … - 2012
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727203
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Customer-centric marketing strategies : tools for building organizational performance
Kaufmann, Hans Rüdiger (contributor);  … - 2013
before setting in force consumer-centric marketing strategies within the European Union / Eleni Tzoulia -- Do market … causal scope centric market positioning: implications of relationship marketing indicators / S. M. Riad Shams -- Virtual … evolution of the German meat market / Bernd Hallier -- Retention and customer share building: formulating a communication …
Persistent link: https://www.econbiz.de/10011727601
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Marketing strategies for higher education institutions : technological considerations and practices
Tripathi, Purnendu (contributor); Mukerji, Siran (contributor) - 2013
mobile market: opportunities and strategies in higher education / Thomas J. Hayes, Mary M. Walker -- Mediating effects of …
Persistent link: https://www.econbiz.de/10011727760