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Handbook of research on effective advertising strategies in the social media age

Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

Persistent link: https://www.econbiz.de/10011728180

Online multimedia advertising : techniques and technologies

Hua, Xian-Sheng (contributor); Mei, Tao (contributor); … - 2011

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and...

Persistent link: https://www.econbiz.de/10011727039

Online advertising and promotion : modern technologies for marketing

Hanafizadeh, Payam - 2012

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have...

Persistent link: https://www.econbiz.de/10011727376

From government to e-governance : public administration in the digital age

Ehsan, Mohammad (contributor); … - 2013

"The book explores the nature, structure, experiences and processes of public administration in past civilizations and its changing trends and characteristics with an evolutionary perspective"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727483

Visions of mind : architectures for cognition and affect

Davis, Darryl N. (contributor) - 2005

-- Modular Representations of Cognitive Phenomena in AI, Psychology, and Neuroscience / Joanna J. Bryson -- Memory and Emotion in …

Persistent link: https://www.econbiz.de/10011726688

Creating synthetic emotions through technological and robotic advancements

Vallverdú, Jordi (contributor) - 2012

1. Modeling the experience of emotion / Joost Broekens -- 2. Review of Kansei research in Japan / Seiji Inokuchi -- 3 …, Emmanuel Tanguy -- 4. Emotion as a significant change in neural activity / Karla Parussel -- 5. Automatic, dimensional and … continuous emotion recognition / Hatice Gunes, Maja Pantic -- 6. Emotion in the pursuit of understanding / Daniel S. Levine …

Persistent link: https://www.econbiz.de/10011727424

Cognitive and emotional processes in web-based education : integrating human factors and personalization

Mourlas, Constantinos (contributor); … - 2009

Section I: Cognition and Learning: Chapter I. Individual Differences and Web-Based Learning / Michael Grimley, Richard Riding -- Chapter II. Personalizing Style in Learning: Activating a Differential Pedagogy / Steve Rayner -- Chapter III. Can Cognitive Style Predict How Individuals Use...

Persistent link: https://www.econbiz.de/10011725889

Handbook of research on synthetic emotions and sociable robotics : new applications in affective computing and artificial intelligence

Vallverdú, Jordi (contributor); … - 2009

Emotion in Music: Interaction with Emotionally Sensitive Machines -- 3. Facial Expression Analysis, Modeling and Synthesis …. Emotion Generation Based on a Mismatch Theory of Emotions for Situated Agents -- 15. Artificial Surprise -- 16. A Theory of …Section 5. Applied Artificial Emotions -- 17. Emotion in the Turing Test: A Downward Trend for Machines in Recent …

Persistent link: https://www.econbiz.de/10011726208

Managing psychological factors in information systems work : an orientation to emotional intelligence

Kaluzniacky, Eugene - 2004

1. The Myers-Briggs personality types -- 2. Enneagram personalities -- 3. Cognition, creativity and learning -- 4. The deepest inner self : a foundation for "emotional intelligence" -- 5. Areas of IT application -- 6. The emotionally intelligent IT organization -- 7. A call to action

Persistent link: https://www.econbiz.de/10011726410

Promoting trait emotional intelligence in leadership and education

Roy, Shelly - 2015

emotion perception (self and others) facet in leadership and education -- The emotion expression facet in leadership and … education -- The relationships facet in leadership and education -- The emotion regulation facet in leadership and education … -- The emotion management (others) facet in leadership and education -- The assertiveness facet in leadership and education …

Persistent link: https://www.econbiz.de/10011728223