"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

"This book examines the nature of the process of technological change in different sectors of various countries, analyzing the impact of innovation as well as research and development activities on different outcomes in different fields and assessing the design and impact of policies aimed at...

This book work on the intimate connection between the industry life cycle and supply chain management, utilizes the case of the industrial life cycle of the VCR to provide insight into the supply chain as the basic business unit for competition, and the requisite alteration of the management of...

"This book examines how internet technology has become an integral part of our daily lives and as it does, the security of these systems is essential. With the ease of accessibility, the dependence to a computer has sky-rocketed, which makes security crucial"--Provided by publisher.

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...