Computer–mediated marketing strategies : social media and online brand communities

Gordon Bowen ... [eds.]

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

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Year of publication:	2015 ; Online-Ausg.
Other Persons:	Bowen, Gordon (ed.)
Institutions:	IGI Global (publisher)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global
Subject:	Online-Marketing \| Internet marketing \| Social Web \| Social web \| Markentreue \| Brand loyalty \| Kundenbindung \| Customer retention \| Beziehungsmarketing \| Relationship marketing \| Soziale Software

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Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references Restricted to subscribers or individual electronic text purchasers
ISBN:	978-1-4666-6596-5 ; 978-1-4666-6598-9 ; 1-4666-6595-5 ; 978-1-4666-6595-8 ; 978-1-4666-6595-8 ; 978-1-4666-6598-9
Other identifiers:	10.4018/978-1-4666-6595-8 [DOI]
Classification:	Marketing ; Neue elektronische Medien
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011728121