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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …
Persistent link: https://www.econbiz.de/10011728238
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Strategic marketing in fragile economic conditions
Samanta, Irene (ed.) - 2014
confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. … buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical … study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos …
Persistent link: https://www.econbiz.de/10011728060
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Brand management in emerging markets : theories and practices
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan …
Persistent link: https://www.econbiz.de/10011728062
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E-health systems quality and reliability : models and standards
Moumtzoglou, Anastasius (contributor);  … - 2011
architecture for drug effectiveness reporting and post-marketing surveillance / Amar Gupta ... [et al.] -- Exploring linkages …
Persistent link: https://www.econbiz.de/10011726929
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Rethinking the conceptual base for new practical applications in information value and quality
Jamil, George Leal (ed.);  … - 2014
Oliveira Rodrigues Schumacher, Luc Quoniam, Jorge Lima de Magalhães -- Actor network theory applied to organizational change: a …
Persistent link: https://www.econbiz.de/10011727848
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Quality innovation : knowledge, theory, and practices
Al-Hakim, Latif (ed.); Jin, Chen (ed.) - 2014
"This book presents a compilation of recent theoretical frameworks, case studies, and empirical research findings in the area of quality innovation, highlighting the theories, strategies, and potential concerns for organizations engaged in change management designed to address stakeholders'...
Persistent link: https://www.econbiz.de/10011727895
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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …
Persistent link: https://www.econbiz.de/10011726979
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (ed.) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …
Persistent link: https://www.econbiz.de/10011729022
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Best practices and new perspectives in service science and management
Tennyson, Robert D. (contributor);  … - 2013
"This book provides original research on all aspects of service science, service management, service engineering, and its supporting technology in order to administer cutting-edge knowledge to encourage the improvement of services"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727727
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Innovations in services marketing and management : strategies for emerging economies
Goyal, Anita (ed.) - 2014
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises … -- MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang … -- Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall -- Initiating an …
Persistent link: https://www.econbiz.de/10011727872