Marketing in the cyber era : strategies and emerging trends

Ali Ghorbani, editor

"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.

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Year of publication:	2014
Other Persons:	Ghorbani, Ali (ed.)
Institutions:	IGI Global (publisher)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global
Subject:	Online-Marketing \| Internet marketing \| Marketingmanagement \| Marketing management \| Technischer Fortschritt \| Technological change \| Innovation \| Marketing

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Extent:	Online-Ressource(PDFs (337 pages))
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	1-4666-4864-3 ; 978-1-4666-4865-4 ; 978-1-4666-4864-7 ; 1-4666-4864-3
Other identifiers:	10.4018/978-1-4666-4864-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011729022