1. Analyzing user behavior in digital games / Anders Drachen and Alessandro Canossa -- 2. Comparing two playability heuristic sets with expert review method: a case study of mobile game evaluation / Janne Paavilainen, Hannu Korhonen and Hannamari Saarenpää -- 3. Lovely place to buy!: enhancing...

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

Terroredia: exchanging terrorism oxygen for media airwaves / Mahmoud Eid -- Understanding terrorism / Mahmoud Eid -- Understanding media during times of terrorism / Robert Hackett -- Terrorism manifestations / Jonathan R. White -- Media representations of terrorism / John Downing -- Types of...

1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....

"This book offers insights into current and future communication technologies for a converged Internet that promises soon to be dominated by multimedia applications, at least in terms of bandwidth consumption"--Provided by publisher.

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by...

The Concept of Knowledge Media / Katarina Stanoevska-Slabeva -- Experience with a Functional-Logic Multi-Agent Architecture for Medical Problem Solving / Giordano Lanzola, Harold Boley -- Cross-Fertilizing Logic Programming and XML for Knowledge Representation / Harold Boley -- Four Different...

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher

"This book addresses the development of new mass media and communication tools and its influence on social and political change, analyzing democratic transitions and cultures with a theoretical perspective"--Provided by publisher.