"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing...

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

"This book explores biomedical instrumentation, biosignal processing and device development. It employs IoT based technologies in improving the healthcare facilities. It explores versatile applications of electronics, instrumentation and signal processing techniques in biomedical engineering,...

"This book focuses on the impact of new and innovative technologies on improving public service delivery in public and nonprofit organizations. It highlights how government adopts and implement digital solutions to public problems at all levels of governments. It also provides case studies...

"This book explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities, focusing on economic growth in a fast-paced environment"--Provided by publisher.

This book presents a vision for the coming years in terms of emerging fourth generation (4G) wireless technology trends and best practices. It explores the resulting challenges and technical opportunities that will arise in creating and delivering 4G networks for the emerging applications and...

This book examines human processes and practices connected to technology embedded within social, political, and moral spheres of life. This innovative publication engages readers in critical debates connected to the ethical dimensions of a technological society through insightful examinations,...

"This book considers ethical issues and social dilemmas at two levels: the individual vs. individual and the individual vs. the collective, providing a thorough treatment of these facets and demonstrating the philosophical underpinnings of each dimension of knowledge management"--Provided by...