Preference and perception measures in new product development : an exposition and review
Alvin J. Silk
| Year of publication: |
1969
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|---|---|
| Authors: | Silk, Alvin J. |
| Published in: |
Industrial management review : IMR. - Cambridge, Mass., ISSN 0884-8211, ZDB-ID 241852-6. - Vol. 11.1969, 1, p. 21-37
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| Subject: | Innovation | Marktforschung |
| Type of publication: | Article |
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| Notes: | The paper was originally prepared for use in the ʺManagement science in marketingʺ summer session at MIT, September 1968 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002828950