1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.

Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora -- 4. Using...

Section 1. Introduction -- 1. Computational intelligence applications in business : a cross-section of the field / Kevin E. Voges, Nigel K. Ll. Pope -- 2. Making decisions with data : using computational intelligence within a business environment / Kevin Swingler, David Cairns -- 3....

Preface -- Social Oracles as Advertising Tools in Programmable Businesses / Nick V. Flor -- Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party? / Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter -- Web Personalization for E-Marketing Intelligence / Penelope Markellou,...

Preface -- Evaluation of Web Sites on Information and Entertainment Properties: The Role of Involvement / Sanjeev Swami, Ram Krishna-- An Examination of Consumer Behavior on eBay Motors / Mark P. Sena, Gerald Braun -- Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India...

"This book provides researchers and practitioners with valuable information on advances and developments in emerging e-business models and technologies; it covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and...

1. The life event cycle / Florian Siems, Dominik Walcher -- 2. Optimizing consumer responses to mass customization / Ruth Mugge, Jan Schoormans -- 3. Resource implications of manufacturer-customer interactions in mass customization / Emmanuel Kodzi Jr., Rado Gazo -- 4. A multi-agent system for...