"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher

Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio...

"This book focuses on non-traditional education, schools, non-profit or corporate learning and development and delves into the quilt that makes up the higher education space. It explores connectedness between students and the many worlds they traverse, learning objectives, corporations and the...

This book highlights issues specific to information professionals (IPs) working in an academic environment. The evolution of scholarly communications and applications of technology are forcing IPs to reevaluate the way they operate. This book offers insight into the newest strategies for...

Corporations are beginning to see the educational potential of virtual realities in the workplace. Thanks to its unique characteristics as well as its ability to bring dispersed people together in an almost "real" environment for relatively low cost, virtual environments may become the preferred...

This book provides a comprehensive presentation of current and emerging perspectives focusing on all aspects of managing IT HR from the view of both practitioners and academics located around the globe. It focuses on the results of recent research (from leading practitioners and academics) and...

Professional development through Web 2.0 collaborative applications / Indi M. Williams, Bolanie A. Olaniran -- Web 2.0, the individual, and the organization: privacy, confidentiality, and compliance / Kerry J. Burner -- Turn on your mobile devices: potential and considerations of informal mobile...

"This book offers peer-reviewed essays and research reports contributed by an array of scholars and practitioners in the field of instructional technology and online education, focusing on two primary themes: professional development models for faculty in online environments and understanding...