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Strategies in sports marketing : technologies and emerging trends
Alonso Dos Santos, Manuel (ed.) - 2014
sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … football team / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …
Persistent link: https://www.econbiz.de/10011728007
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Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and...
Persistent link: https://www.econbiz.de/10011727039
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Online advertising and promotion : modern technologies for marketing
Hanafizadeh, Payam - 2012
specific marketing effort such as sports, electronics, or clothing. Online Advertising and Promotion: Modern Technologies for …
Persistent link: https://www.econbiz.de/10011727376
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Practice and progress in social design and sustainability
Siu, Kin Wai Michael (ed.); Wong, Yi Lin (ed.) - 2018
"This book provides a design perspective on how the identified social issues can be solved through a design mentality. It comprises all design disciplines, such as industrial design, environmental design, interior design, fashion design and graphic design, to promote a sustainable lifestyle"--
Persistent link: https://www.econbiz.de/10012393203
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Analysis and applications of Lattice-Boltzmann simulations
Valero-Lara, Pedro (ed.) - 2018
meshes -- Chapter 5. Lattice Boltzmann Method for sparse geometries: theory and implementation -- Chapter 6. A meshfree …
Persistent link: https://www.econbiz.de/10012393205
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Handbook of research on predictive modeling and optimization methods in science and engineering
Kim, Dookie (ed.); Roy, Sanjiban Sekhar (ed.);  … - 2018
"This book explores the latest development of optimization techniques. It shows the application of optimization in new fields such as big data, artificial intelligence, etc. The application of hybrid optimization techniques and stochastic optimization are explored"--
Persistent link: https://www.econbiz.de/10012393207
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Optimization techniques for problem solving in uncertainty
Tilahun, Surafel Luleseged (ed.);  … - 2018
"This book is devoted to recent developments, reviews and tutorials of decision making or optimization under uncertainty. Different models ranging from stochastic to grey and their connection will be outlines with highlighting possible future works along with applications on real case problems"--
Persistent link: https://www.econbiz.de/10012393215
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Algorithms, methods, and applications in mobile computing and communications
Waluyo, Agustinus Borgy (ed.) - 2018
"This book presents the most recent state-of-the-art theories, methods and techniques in various aspects of mobile computing and communications across engineering, business and organizational perspectives. It gives insights on the recent advancements in various aspects of mobile computing and...
Persistent link: https://www.econbiz.de/10012393247
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Exploring critical approaches of evolutionary computation
Sarfraz, Muhammad (ed.) - 2018
covers topics such as chaos theory, data mining, data visualization, interactive computational models, neural computing, and …
Persistent link: https://www.econbiz.de/10012393257
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Analyzing human behavior in cyberspace
Yan, Zheng (ed.) - 2018
"This book explores new ideas and research findings related to psychological aspects and serves as a vehicle for promoting techniques and methodologies derived from rigorous research and practices that use psychological and cognitive principles to design and develop cyber learning"--
Persistent link: https://www.econbiz.de/10012393300