Selection of leveraging strategies by national Olympic sponsors : a proposed model
Year of publication: |
2008
|
---|---|
Authors: | Davies, Fiona ; Tsiantas, Georgios |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 9.2007/08, 4, p. 271-289
|
Subject: | Sport | Sports | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Theorie | Theory |
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