This book challenges scholars and researchers to answer questions such as: How can game design be improved to foster ethical thinking and discourse? What are the theories and methodologies that will help us understand, model, and assess ethical thinking in games? How do we use games in...

"This book is an examination of the inattention of business schools to moral education, addressing lessons learned from the most recent business corruption scandals and financial crises, and also questioning what we're teaching now and what should be considering in educating future business...

"This book highlights a modern approach to the topic of engineering ethics and the current moral dilemmas facing practitioners in the field by focusing on key issues, theoretical foundations, and the best methods for promoting engineering ethics from the pre-practitioner to the managerial...

Ethical research methods and practice in the twenty-first century / Chi Anyansi-Archibong -- The law and economics of integrity as social capital: practical ethics in a capitalist market economy / George Steven Swan -- Ethical issues underlying instructional case writing and research: exploring...

"This book explores the ethical challenges of technology innovations, providing cutting-edge analysis of designs, developments, impacts, policies, theories, and methodologies related to ethical aspects of technology in society"--Provided by publisher.

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.

"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher.

Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead