1. Transitioning a face-to-face class to an online class / Margaret Fitzgerald-Sisk, Robert Tennyson -- 2. Standardization of virtual objects / Jordán Espada ... [et al.] -- 3. Forum summarization to support tutor and teacher in group interaction management / Antonella Carbonaro -- 4. Social...

Section I: Cognition and Learning: Chapter I. Individual Differences and Web-Based Learning / Michael Grimley, Richard Riding -- Chapter II. Personalizing Style in Learning: Activating a Differential Pedagogy / Steve Rayner -- Chapter III. Can Cognitive Style Predict How Individuals Use...

How can assessment practices be used to assist and improve the learning process? This book attempts to answer this question by bringing together 13 contributions from prominent researchers and practitioners actively involved in all aspects of self, peer and group assessment in an online or...

Social media in higher education: examining privacy concerns among faculty and students / Laura Aymerich-Franch -- Social media and alcohol use: adverse impact of Facebook and Twitter on college students / Gulzar H. Shah, Moya L. Alfonso, Nina Jolani -- Face to Face(book): users' traits and...

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.