Showing 1 - 10 of 11
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …
Persistent link: https://www.econbiz.de/10011728180
"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …
Persistent link: https://www.econbiz.de/10011726956
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011727039
"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …
Persistent link: https://www.econbiz.de/10011727376
"The book explores the nature, structure, experiences and processes of public administration in past civilizations and its changing trends and characteristics with an evolutionary perspective"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727483
-- Modular Representations of Cognitive Phenomena in AI, Psychology, and Neuroscience / Joanna J. Bryson -- Memory and Emotion in …
Persistent link: https://www.econbiz.de/10011726688
1. Modeling the experience of emotion / Joost Broekens -- 2. Review of Kansei research in Japan / Seiji Inokuchi -- 3 …, Emmanuel Tanguy -- 4. Emotion as a significant change in neural activity / Karla Parussel -- 5. Automatic, dimensional and … continuous emotion recognition / Hatice Gunes, Maja Pantic -- 6. Emotion in the pursuit of understanding / Daniel S. Levine …
Persistent link: https://www.econbiz.de/10011727424
Section I: Cognition and Learning: Chapter I. Individual Differences and Web-Based Learning / Michael Grimley, Richard Riding -- Chapter II. Personalizing Style in Learning: Activating a Differential Pedagogy / Steve Rayner -- Chapter III. Can Cognitive Style Predict How Individuals Use...
Persistent link: https://www.econbiz.de/10011725889
Emotion in Music: Interaction with Emotionally Sensitive Machines -- 3. Facial Expression Analysis, Modeling and Synthesis …. Emotion Generation Based on a Mismatch Theory of Emotions for Situated Agents -- 15. Artificial Surprise -- 16. A Theory of …Section 5. Applied Artificial Emotions -- 17. Emotion in the Turing Test: A Downward Trend for Machines in Recent …
Persistent link: https://www.econbiz.de/10011726208
1. The Myers-Briggs personality types -- 2. Enneagram personalities -- 3. Cognition, creativity and learning -- 4. The deepest inner self : a foundation for "emotional intelligence" -- 5. Areas of IT application -- 6. The emotionally intelligent IT organization -- 7. A call to action
Persistent link: https://www.econbiz.de/10011726410