Commercials as context for other commercials : threat or opportunity?
Year of publication: |
2009
|
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Authors: | Poncin, Ingrid ; Derbaix, Christian |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 3, p. 33-49
|
Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Emotion |
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