1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--Provided by publisher

"This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market...

This book aims at tying trust to knowledge management (KM). It highlights the complexity of the invisible phenomenon of trust challenged by the global economy. Fresh insights, novel theoretical frameworks, and empirical results and ideas for future research are presented that differ from those...

"This book investigates the impact of anonymity and its effects on online identity and learning, and reveals issues of authenticity and trust, which are at the heart of online learning"--Provided by publisher.

"This book focuses on various trust issues that emerge from deployment of various e-commerce technologies in inter-organizational relationships, including security, privacy, authentication, non-repudiation, quality of web interface, system performance and infrastructure, environmental...

The Internet has revolutionized the capacity to share information across organizations resulting in radical transformations of organizational practices. Most previous research focused on information systems and technology, e-commerce applications such as Inter-Organizational Systems (IOS's),...

"This book examines the current scope of theoretical and practical applications on the security of mobile and wireless communications, covering fundamental concepts of current issues, challenges, and solutions in wireless and mobile networks"--Provided by publisher.