"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher

Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio...

"This book offers perspectives on international information management with particular emphasis on the strategies for the implementation and application of information technology in developed and developing countries"--Provided by publisher.

"This book is the leading source of information for readers interested in this field of study as it promotes scientific discussion on policies and practice of cluster growth, as well as covers the emerging research topics which are going to define the future of the management of...

This book offers in-depth analysis of new technologies in blended learning that promote creativity, critical thinking, and meaningful learning combining expert perspectives from international scholars enabling researchers, academicians, and practitioners to devise innovative Web-based learning...