Multinational corporate website strategies and influencing factors : a comparison of US and Korean corporate websites
Year of publication: |
2009
|
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Authors: | Shin, Wonsun ; Huh, Jisu |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 5, p. 287-310
|
Subject: | Multinationales Unternehmen | Transnational corporation | Website | Internationales Marketing | International marketing | Vergleich | Comparison | USA | United States | Südkorea | South Korea |
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