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"This book highlights areas of concern in management of intellectual capital and demonstrates opportunities for the … knowledge management framework to manage intellectual capital for corporate sustainability / Herbert Robinson -- 8. An overview … Galván -- 9. The role of ICTs in the management of multinational intellectual capital / Mirghani S. Mohamed, Mona A. Mohamed …
Persistent link: https://www.econbiz.de/10011726603
This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...
Persistent link: https://www.econbiz.de/10011726701
Machuca, Rafaela Alfalla-Luque -- 14. Network marketing and supply chain management for effective operations management / Raj …
Persistent link: https://www.econbiz.de/10011726938
Management Considerations / Norm Archer, Judith Gebauer -- 3. Online Exchanges and Beyond: Issues and Challenges in Crafting …Section II. Supply Chain Management Issues in B2B eCommerce: 5. From EDI to Internet Commerce in Supply Chain … Management: The Singapore Experience / Seng Kwong Gwee, Albert Wee Kwan Tan -- 6. Manufacturing Connectedness: Managerial …
Persistent link: https://www.econbiz.de/10011725859
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience...
Persistent link: https://www.econbiz.de/10011727817
, Stamatios Ntanos -- The role of brand management in emerging markets / Kijpokin Kasemsap -- The antecedents of word …
Persistent link: https://www.econbiz.de/10011728060
and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the …
Persistent link: https://www.econbiz.de/10011728062
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728091
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
"This book is a unique source of information outlining the importance of Information Communication Technology (ICT) adoption and diffusion, covering the Arab world's strong need for access to information systems, while still paying close attention to their culture and localization of...
Persistent link: https://www.econbiz.de/10011726972