number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …I. e-Search / Kuan-Pin Chiang, Ruby Dholakia, Stu Westin -- II. Information search on the internet / Byung-Kwan Lee … perceived complexity and their impacts on internet communication / Qimei Chen -- VIII. Personalization systems and their …

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In … addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel …Section II. Supply Chain Management Issues in B2B eCommerce: 5. From EDI to Internet Commerce in Supply Chain …

/ Pushkala Raman, Kartik Pashupati -- Using Server Log Files and Online Experiments to Enhance Internet Marketing / Charles F …Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing. … Personalization for E-Marketing Intelligence / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- E-Commerce as Knowledge …

Online Interaction / Peyton Mason, Boyd Davis, Deborah Bosley -- Application of Internet-Based Marketing Instruments by …This book uses different perspectives, theories and research methodologies to address the issues of E-marketing as an ….com: Case Study of a Successful Dot-Com Venture in India /Sanjeev Swami-- User-Centered Design and Marketing: Online Customer …

Valor-Sabatier -- V. Portals-gateways for marketing / Ian Michael -- VI. Designing e-commerce portal for an enterprise- a …

understanding of security problems related to the protocols and applications of the Internet, and the contemporary solutions to …

, Zetian Fu, Daoliang Li -- V. Internet privacy policies of the largest international companies in 2004 and 2006 / Alan Peslak …