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Web systems design and online consumer behavior
Gao, Yuan (contributor) - 2005
number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert …
Persistent link: https://www.econbiz.de/10011726701
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Dynamics of competitive advantage and consumer perception in social marketing
Kapoor, Avinash (ed.); Kulshrestha, Chinmaya (ed.) - 2014
responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be …Marketing or social marketing: is there an identity crisis? / Avinash Kapoor, Chinmaya Kulshrestha -- Addressing … marketing to healthcare: challenges and opportunities / Maria do Rosário Cabrita, Miriam Cabrita -- Dynamics of competitive …
Persistent link: https://www.econbiz.de/10011727817
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Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep (ed.) - 2015 - Online-Ausg.
empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek …
Persistent link: https://www.econbiz.de/10011728091
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Cases on consumer-centric marketing management
Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014
, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …
Persistent link: https://www.econbiz.de/10011727810
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …
Persistent link: https://www.econbiz.de/10011728238
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Information ethics : privacy and intellectual property
Freeman, Lee (contributor); Peace, A. Graham (contributor) - 2005
This book provides an up-to-date discussion of the main ethical issues that face today's information-intensive society, including the areas of intellectual property rights, privacy, accessibility and censorship. The explosive growth of information technology, increased competition in the global...
Persistent link: https://www.econbiz.de/10011726253
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Visual perception of music notation : on-line and off-line recognition
George, Susan Ella. - 2004
This book addresses the computer recognition of music notation, its interpretation and use within various application contexts. It includes research in the field of image processing and pen-based computing, representation languages and web-based applications, and consolidates the successes,...
Persistent link: https://www.econbiz.de/10011726690
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Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur …
Persistent link: https://www.econbiz.de/10011726956
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Mobile technology consumption : opportunities and challenges
Ciaramitaro, Barbara. (contributor) - 2012
handheld devices in education / Douglas Blakemore and David Svacha -- 4. Mobile marketing / Barbara L. Ciaramitaro -- 5. Mobile …
Persistent link: https://www.econbiz.de/10011727210
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Constructing self-discovery learning spaces online : scaffolding and decision making technologies
Hai-Jew, Shalin (contributor) - 2012
"This book raises awareness of the strategies supporting self-driven learner efficacy on a number of site types, educating readers about self-discovery learning and what learners need in terms of scaffolding to help them make the right decisions, assess their own level of learning, vet...
Persistent link: https://www.econbiz.de/10011727226