Consumer behavior and marketing strategy
J. Paul Peter ; Jerry C. Olson
| Year of publication: |
2005 ; 7. ed., Internat. ed.
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| Authors: | Peter, Jerome Paul ; Olson, Jerry C. |
| Publisher: |
Boston, Mass. [u.a.] : Irwin McGraw-Hill/Irwin |
| Subject: | Consumer behavior | Marketing | Verbraucherverhalten | Strategisches Management |
| Extent: | XXV, 578 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-111177-8 |
| Classification: | Marketing ; Mikroökonomie |
| Source: |
Persistent link: https://www.econbiz.de/10004796330