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Strategic marketing in fragile economic conditions
Samanta, Irene (ed.) - 2014
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728060
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Web systems design and online consumer behavior
Gao, Yuan (contributor) - 2005
I. e-Search / Kuan-Pin Chiang, Ruby Dholakia, Stu Westin -- II. Information search on the internet / Byung-Kwan Lee … perceived complexity and their impacts on internet communication / Qimei Chen -- VIII. Personalization systems and their … customers / Manlio Del Giudice -- XVII. Internet markets and e-loyalty / Changsoo Sohn, Dong-Il Lee -- XVIII. Web systems design …
Persistent link: https://www.econbiz.de/10011726701
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Managing global supply chain relationships : operations, strategies and practices
Flynn, Barbara Bechler (contributor);  … - 2011
"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...
Persistent link: https://www.econbiz.de/10011726938
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Business to business electronic commerce : challenges and solutions
Warketin, Merrill. (contributor) - 2002
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In …Section II. Supply Chain Management Issues in B2B eCommerce: 5. From EDI to Internet Commerce in Supply Chain …
Persistent link: https://www.econbiz.de/10011725859
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Dynamics of competitive advantage and consumer perception in social marketing
Kapoor, Avinash (ed.); Kulshrestha, Chinmaya (ed.) - 2014
Google Earth, and conversational exchanges about city-places experienced/imagined via social networks / Annamaria Silvana de …
Persistent link: https://www.econbiz.de/10011727817
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Brand management in emerging markets : theories and practices
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing...
Persistent link: https://www.econbiz.de/10011728062
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Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep (ed.) - 2015 - Online-Ausg.
Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research …
Persistent link: https://www.econbiz.de/10011728091
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Computer–mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.) - 2015 - Online-Ausg.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...
Persistent link: https://www.econbiz.de/10011726979
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Handbook of research on mobile marketing management
Pousttchi, Key (contributor);  … - 2010
1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...
Persistent link: https://www.econbiz.de/10011726191