"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and …1. Click-through rate estimation for rare events in online advertising / Xuerui Wang ... [et al.] -- 2. Reinforcement …

"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present …1. Integrated internet marketing communication (IIMC) -- 2. Internet advertising -- 3. Online advertising vs. offline … methods: how to calculate advertising costs? -- 7. How online advertising affects buyer behavior -- 8. Internet advertising …

advertising: ambient intelligence for online ambient environments / Ratko Orlandic -- The role of the mass media on shaping the …"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …

Hypermedia systems may be one of the most significant contributions to the Internet in recent years. This powerful new … technology has revolutionized the delivery of e-content through the Internet. However, as the needs of users have changed, the …

-- 5. The Internet and adolescent sexual identity / Bryant Paul, Lelia Samson -- 6. The role of law in adolescent online … Protection Act? / Zheng Yan -- 8. Effects of motives for internet use, aloneness, and age identity gratifications on online … interactive online media. However, general concerns exist among the public, community, schools, and administration that online …

digitally-enriched mediated learning has emerged. Adult Learning in the Digital Age: Perspectives on Online Technologies and …1. Emerging frontiers of learning online / Glenn Finger, Pei-Chen Sun, Romina Jamieson-Proctor -- 2. Empowering adult … constructivist learning design skills to adult learners / Doug Holton -- 6. Community of inquiry in adult online learning / Zehra …

computing to online auctions, the reader can find novel uses of economics tools in understanding concepts related to the use of …, Robert J. Kauffman -- 4. Transparency strategy in Internet-based selling / Nelson Granados, Alok Gupta, Robert J. Kauffman …. Perceived risk and escrow adoption in online consumer-to-consumer auction markets : an economic analysis / Xiaorui Hu, Zhangxi …

"This book deals with a significant but often overlooked issue of Web design: universality. As the internet has become …, Panayiotis Zaphiris -- 11. Comparing comprehension speeds and accuracy of online information in students with and without … dyslexia / Sri Kurniawan, Gerard V. Conroy -- 12. Implementing accessible online learning for blind and visually impaired …

. Scheduling and latency : addressing the bottleneck / Michael J. Oudshoorn -- 6. Integration of database and Internet technologies … for scalable end-to-end e-commerce systems / K. Selçuk Candan, Wen-Syan Li -- 7. Internet delivery of distributed data …-Sellers -- 16. Customisation of Internet multimedia information systems design through user modelling / Sherry Y. Chen, Marios C …