1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead

"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.

Describes what Business Intelligence (BI) is, how it is being conducted and managed and its major opportunities, limitations, issues and risks. This book takes an in-depth look at the scope of global technological change and BI. During this transition to BI, information does not merely add...

"This book explains the potential hazards of petroleum engineering activities, emphasizing risk assessments in drilling, completion, and production, and the gathering, transportation, and storage of hydrocarbons"--Provided by publisher.

1. The impact of personal electronic communications on work-life balance and cognitive absorption / Pruthikrai Mahatanankoon -- 2. Assessment and contrast of the effects of information and communication technology / John Wang, Bin Zhou and Jeffrey Hsu -- 3. Automatic language translation for...

"This book investigates the relationship between local libraries and community development, from the historical roots of rural libraries to their influence on the literacy, economy, and culture of the surrounding region"--Provided by publisher.

In many international settings, regional economies are declining resulting in lowered opportunities for these communities. This result attacks the very fabric of cohesion and purpose for these regional societies, and increases social, health, economic and sustainability problems. Community...

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.