Even though there are various methods of access to the Internet and telephony with speeds and banwidths increasing, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various...

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have...

Progress in ubiquitous computing, social networking, medical informatics and IT technologies has resulted in a new generation of healthcare systems. This book provides insight into the various trends, innovations, and organizational challenges of contemporary ubiquitous health and medical...

This handbook is the single authoritative reference source for information on the newest trends and breakthroughs in computer applications applied to healthcare and biomedicine. Innovative technologies in health information systems, medicine, health services, and other areas in biomedicine are...

"This book explores essential questions related to the cost, benefit, individual and social impact, and security risks associated with the rapid consumption of mobile technology, covering the current state of mobile technologies and their use in various domains including education, healthcare,...

"This book identifies learners' online behavior based on the theories in human psychology, defines online education phenomena as explained by the social and cognitive learning theories and principles, and interprets the complexity of cyber learning"--Provided by publisher.

"This book integrates the concept of financial intermediaries with Post-Keynesian macroeconomic modeling to discuss the relationship between financial markets and systems and macroeconomic development by discussing key macroeconomic variables such as investment, savings, and productivity...

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and...

"This book seeks to explore new opportunities and challenges in genomic commercialization by presenting a roadmap of current research and setting forth clear guidelines for how genomics can be wielded safely and ethically, in a manner concordant with public welfare, to address such problems as...

"This book showcases the latest developments, trends, and challenges within the field of international public health by featuring empirical studies, case studies, reviews, and discussion notes"--Provided by publisher.