Consumption effects of bundling : consumer perceptions, firm actions, and public policy implications
Year of publication: |
2010
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Authors: | Sharpe, Kathryn M. ; Staelin, Richard |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 29.2010, 2, p. 170-188
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Subject: | Schnellgastronomie | Fast-food industry | Rabatt | Rebate | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method | Gesundheitspolitik | Health policy | USA | United States |
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