number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert …

Machuca, Rafaela Alfalla-Luque -- 14. Network marketing and supply chain management for effective operations management / Raj …

addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel … Management Considerations / Norm Archer, Judith Gebauer -- 3. Online Exchanges and Beyond: Issues and Challenges in Crafting …Section II. Supply Chain Management Issues in B2B eCommerce: 5. From EDI to Internet Commerce in Supply Chain …

responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be …Marketing or social marketing: is there an identity crisis? / Avinash Kapoor, Chinmaya Kulshrestha -- Addressing … marketing to healthcare: challenges and opportunities / Maria do Rosário Cabrita, Miriam Cabrita -- Dynamics of competitive …

confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. … buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical … study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos …

consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan … and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the …

empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek …

"This book brings together marketing approaches and the application of current technology, such as social networking … transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content … the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume …

management science / Kristina Risom Jespersen -- …Section 2. Marketing applications -- 4. Heuristic genetic algorithm for product portfolio planning / Jianxin (Roger … scenarios / David Camacho -- 7. Web-mining system for mobile-phone marketing / Miao-Ling Wang, Hsiao-Fan Wang -- …

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J …