"This book presents the challenges and opportunities that entrepreneurs in different countries face at various developmental stages by providing examples of successful applications of an elusive concept that has helped many countries move up the developmental ladder"--Provided by publisher

"This book provides evidence-based insights into the management and contribution of IT in organizations, to offer practical advice & solutions, models and tools that are instrumental in getting business value from IT"--Provided by publisher.

"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.

"This book provides readers with case studies and real-life examples on usability methods and techniques to test the design and development of digital products, such as web pages, video games, and mobile computer applications"--Provided by publisher.

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

This book provides an overview of the current state of conceptual and empirical research at the interface of e-business and entrepreneurship research. Contributing an understanding of the important interface of e-business and entrepreneurship, this reference publication brings together academics...

Hosting a business venture entirely through information technology (IT) has increasingly been the initiative of many entrepreneurs. The existence of IT in the small-business sector promotes entrepreneurship by providing opportunities outside of any other business realm: using IT as a strategic...