Kapoor, Avinash (ed.); Kulshrestha, Chinmaya (ed.) - 2014
-- A social network strategy for the social marketing of online courses and learning resources in higher education / Shalin … responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be …Marketing or social marketing: is there an identity crisis? / Avinash Kapoor, Chinmaya Kulshrestha -- Addressing …