"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher

Effect of globalization on multicultural consumer behavior / Lalita A. Manrai, Ajay K. Manrai, Tarek T. Mady -- The globalisation of the media: towards cultural homogeneity? / Shefali Virkar -- The roles of cross-cultural perspectives in global marketing / Kijpokin Kasemsap -- Teenagers' socio...

"This book explores the latest development of optimization techniques. It shows the application of optimization in new fields such as big data, artificial intelligence, etc. The application of hybrid optimization techniques and stochastic optimization are explored"--

"This book satisfies the need for methodological consideration and tools for data collection, analysis and presentation in virtual communities, covering studies on various types of virtual communities, making this reference a comprehensive source of research for those in the social sciences and...

"This book presents methods and case studies for researchers and policy makers searching for alternative solutions for problems in regional sustainable development, taking into account socio-economic and environmental dimensions in a system integrated approach"--Provided by publisher.

"This reference assembles the most up-to-date collection of research results and recent discoveries in environmental and green technology, including climate change, sustainable development, green diplomacy, and more"--Provided by publisher.

"This book shares theoretical and applied pedagogical models and systems used in math e-learning including the use of computer supported collaborative learning, which is common to most e-learning practices"-- Provided by publisher.

"This book highlights the marriage between business intelligence and knowledge management through the use of agile methodologies, offering perspectives on the integration between process modeling, agile methodologies, business intelligence, knowledge management, and strategic...