Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

"This book familiarizes prospective researchers with processes and topics for conducting research in e-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning Outcomes, and Other Applications of Theory and...

"This book presents perspectives on the management, delivery and consumption, and creation of new e-services technologies and tools, reviewing specific e-services such as e-banking and e-health initiatives and offering new perspectives useful to industry professionals and academicians interested...

"This book explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and...

"This book covers the main issues in language learning and teaching based on technology tools and programs. It addresses the application and implementation of research methodologies within English language classrooms in different cultures around the world. The main focus is the review,...

"This book explores the field of instructional design. It reinforces the instructional design process to aid professionals and educators in the implementation and preparation of the technological learner and their environment. It bridges the gaps between the instructional designer and the...

"This book develops an intelligent system to classify electrocardiogram signal classification signals for 4 common heart disorders, which are supraventricular tachycardia, bundle branch block, anterior myocardial infarction (Anterior MI), and inferior myocardial infarction (Inferior MI) as well...

In the field of computer aided language learning (CALL), there is a need for emphasizing the importance of the user. This book presents methodologies, strategies, and design approaches for building interfaces for a user-centered CALL environment, creating a deeper understanding of the...

During the past two decades, telecommunication and Web-enabled technologies have combined to create a new field of knowledge known as 'Web-Based Learning and Teaching Technologies'. The main objective of this book is to learn from faculty experiences gained while implementing and utilizing these...

This book explores the role of information seeking and retrieval in the development of information systems to support personalized and autonomous learning by introducing key concepts from information science.